views generated across platforms
Travel content · Brand partnerships
1.5 billion views. 350 bookings from a single weekend of filming. Content built around the result you are paying for, not another sponsored post that disappears.
Creator, not a brand? Get paid for your content →
Proof in motion
Attention that travels.
on a single video
average engagement, three times the travel-creator norm
travellers following the work
The size of the audience was never the point. What the content does when it lands, that is the point.
Featured in People· Daily Mail· Business Insider· Uproxx· Daily Mail· and 12 more outlets
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01 / THE EDGE
Reach was never the hard part.
Anyone can buy views. Turning those views into bookings is a completely different job.
01 / THE EDGE
So I start at the result.
Every brief is a business problem to solve, not a post to publish.
The problem
You are not short on content.
You are short on content that does something. Most travel brands have run creator campaigns before. The footage looked great, the post went up, and then nothing you could actually measure. Here is usually why.
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01
Content that looks like an ad gets treated like one
People scroll past anything that announces itself as paid. The polish you spent the budget on is exactly what gets it ignored.
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02
Reach without a story does not convert
A big view count looks great in a report. Views only become bookings when the content was built around a real goal from the first second.
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03
You are managing creators instead of getting results
Sourcing talent, chasing drafts, fixing off-brand edits. Somehow it all lands on your team, and the campaign still feels like a gamble.
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02 / THE PLUNGE
Most campaigns fail before the camera turns on.
Not in the edit. In the brief, where nobody agreed what the content had to actually do.
02 / THE PLUNGE
So we agree on the number first.
Bookings. Installs. Arrivals in a season that needs filling. One goal shapes every decision after it.
How it works
I start at the result and build backwards.
Four steps from brief to delivery, usually inside three to five weeks.
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Step 01
Get clear on the outcome
Before anything gets filmed, we agree what this campaign has to do. That single goal shapes everything after it.
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Step 02
Build the story around it
Then I find the story that fits your goal and still fits me being fully myself on camera. It does not feel like an ad because I am not performing one.
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Step 03
Shoot it so it holds up anywhere
Cinematic capture that works as a social video, a paid ad or a broadcast spot. One shoot, content that travels across every platform.
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Step 04
Put it where it performs
Distribution across the right platforms and audiences, with reach as the engine rather than the headline, plus a clear read on what it actually did.
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03 / THE CREW
Then I go and find the story.
The one that fits your goal and still feels like something I would have made anyway.
03 / THE CREW
Six briefs. Six journeys.
Real campaigns, real numbers, for brands you already know.
Selected work
Six briefs. Six journeys.
Outcome first. Each one opens the full case, and every case ends at the campaign itself.
Past partners
Trusted across travel, culture and lifestyle.
From the other side of the brief
Good work travels well.
"Epic job on the videos. Absolutely loved the script for our job with T-Mobile. Your professionalism and initiative got the job done. Killer!"
"The golden rules were followed. Thank you for coming to Sandals Resort and overdelivering. Prompt, professional, and so creative!"
"The team was impressed with Jaro's cheerful energy and diligence in doing an exemplary job. A true professional!"
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04 / THE STORM
This started with a one-way ticket.
At 21, in the most anxious stretch of my life, I stopped living to other people's expectations.
04 / THE STORM
That is still why the work lands.
In an AI world, the brands that win are the ones whose content was made by someone who genuinely cares.
The audience
Who your campaign actually reaches.
People who plan trips, book stays, and act on what they see.
travellers across Instagram, TikTok, Facebook and YouTube
25to34
core age, then 18 to 24, the prime travel-spending years
women, most often the ones deciding on trips and family travel
United States, then the UK, Canada, Germany and Australia
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05 / THE DEEP
So what do you need to happen?
Bookings. A new market. A season that needs filling.
05 / THE DEEP
Tell me the result. I will build the rest.
Two fields to start. No rate card to wade through.
Let's work together
Tell me what you are trying to make happen.
A short brief, no pressure. The more you tell me about the outcome you want, the faster I can tell you whether I am the right partner for it. I reply personally, usually within two business days.